Blog
Every 'Why' needs a 'How': My personal purpose equation
August 2023
Once you've identified your purpose, you ask yourself how you can pursue it not only on a personal level but also professionally. Translating your purpose into business is challenging - but doable, and extremely important for your team spirit, performance, and leadership growth! Find my personal purpose equation in the link below.
Why do we so often hear: “𝘐 𝘸𝘪𝘴𝘩 𝘐 𝘩𝘢𝘥𝘯’𝘵 𝘴𝘵𝘰𝘱𝘱𝘦𝘥 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘩𝘦𝘯 𝘐 𝘸𝘢𝘴 𝘺𝘰𝘶𝘳 𝘢𝘨𝘦”?
August 2023
I'm sure many women have had that same eye-opening moment when they realized they needed to go full speed ahead if they wanted to have a family and remain successful and present in their careers. What I recommend to women struggling with the question if or when to put their career on hold can be found in the link below.
“Maria, whose head needs to roll?” – A question I was asked by a senior executive in a previous role.
August 2023
A pivotal moment in a previous role of mine. A project struggling to meet the initial timeline. There was a noticeable unease in the air, a sense that things weren't as they should be, and unhappiness was casting a shadow over the various teams. My phone rang. Find out more about my journey to articulating my purpose below.
Way too many brands set their focus on short-term success, only to find themselves becoming irrelevant.
July 2023
Why do so many brands fail to stay relevant? Because each generation has distinct preferences and characteristics that must be precisely navigated to become a legacy brand. Find out in the link below what brands must do to stay relevant.
Life is also about making compromises to achieve a bigger goal.
June 2023
You must (!) set a focus to fuel your energy for your long-term purposes. In my case, it looked like the following: Early on, I set professional goals and envisioned my career clearly. Find out what my goals were and what compromises it took to achieve them in the link below.
My favorite 4 AI tools that marketers should use to stay ahead of the curve!
June 2023
The question of AI is not if or when – the question is how! Especially, when it comes to marketing, AI presents a wealth of opportunities that can truly transform how we engage with customers and deliver value. Let me show you my top 4 recommendations for AI tools in the link below!
Growing personally and professionally is supported by networking!
May 2023
A vital component of personal and professional growth is networking. But networking is much more than being good at small talks or having many LinkedIn contacts.
If you want to improve your networking game, you need to remember that networking needs to be a win-win situation. But what does this mean in reality? Find out in the link below.
The power of teams: Never underestimate the importance of hiring the right people!
April 2023
The top prerequisite to being successful as an organization is having hired and being surrounded by colleagues, who inspire you to think critically and challenge your intentions every day. How should a diverse team look like and what skills are most in demand right now? Find out in the link below.
Brands are only relevant if they are consumer-centric and invest into attribution.
April 2023
Consumer mindsets are changing faster than ever before and expectations are increasing accordingly. Advertising is no longer just about promoting a product or a service. It has evolved into a responsible practice. But how does this practice look like and what must brands consider when becoming consumer-centric? Find out in the link below.
You cannot be what you cannot see!
March 2023
Women have the ability to achieve limitless accomplishments – if we continue to actively advocate for them, pave the way for female future generations, and celebrate their successes. Even though the share of female business leaders is increasing globally, there is still so much to do. Find out more about my personal appeal and what we can do about it in the link below.
One of today’s biggest challenges for brands is to deliver exceptional customer experiences across multiple channels.
March 2023
There is an urgent cross-industry need for companies to now focus even more on online channels as part of their omnichannel strategy. The result of a successful omnichannel strategy is that potential and existing customers have a consistent customer experience across all channels. In the link below, I talk about how to bring digitization and differentiation across channels into companies.
Press
Business Insider: Die Zukunftsmacherinnen 2022
November 2022
It is an honor for me to have been recognized by Business Insider as one of the 25 Female Future Makers of 2022, seeking to transform their industries. Thank you for sharing my thoughts on how I want to use my reach for topics that really matter to me.
Business Insider: Digital Innovation Issue
November 2022
"My mission is to start giving back, and to have more women around me who feel empowered to use their voice and lead others."
In the Digital Innovation November issue I spoke about my career path, driving digitalisation in the luxury industry and female empowerment.
"101 Great Minds" by Uli Reese
September 2021
It’s an honour to be featured in the book “101 Great Minds” from Uli Reese and the AMP Sound Branding team. We discussed the future of sound in branding and I am in awe of the 360 degree view Uli managed to capture with the diverse range of contributors.
Luxury Women to Watch in 2021
September 2020
Luxury Daily annually honors smart women executives who show the potential to make a difference in the luxury business. I'm very honored to receive the "Luxury Women to Watch in 2021" Award for my past achievement as well as the vision and goals I have set for the coming year.
Philipp Magazin
May 2020
I spoke to the "Philipp Magazin" about what my topics at the OMR 2020 would have been (digital transformation in the luxury industry and the urgency of automating processes to stay relevant and acquire new customers), my productivity hacks for working from home, and new areas I explored during lockdown.
Mission Female: Frauen. Macht. Karriere
June 2020
The Mission Female network unites successful women across all industries at the highest level. As part of Frederike Probert's (Founder of Mission Female) book, I contributed a piece of advice to young women, outlining how having a clear vision, defining your own values and setting clear goals will lead you to success.
Technologie-Erwerb und -Schulung
März 2001
In der Beratungsbranche ist jede Situation einzigartig und erfordert einen spezifischen Lösungsansatz. Für dieses Projekt habe ich meinem Kunden geholfen, den idealen Ausgang der Situation zu definieren und mithilfe der anschließenden strategischen Planung konnten wir ein hervorragendes Endergebnis erzielen.
Einführung eines neuen Produkts
März 2001
Bei diesem Projekt habe ich meinem Kunden geholfen, einen kurzfristigen Plan mit langfristigem Nutzen aufzustellen. Anschließend habe ich ihm mit fachkundiger Beratung und strategischer Planung bei der Umsetzung unterstützt. Sie möchten mehr über meine Leistungen erfahren?
Prozessautomatisierung
März 2001
Dieses Projekt ist ein gutes Beispiel dafür, wie ich die Interessen meiner Kunden im Auge behalte. Wir haben zunächst eine gründliche Budgetanalyse durchgeführt und dann schrittweise einen langfristigen Plan für die nächsten Phasen erstellt. Kontaktieren Sie mich, um mehr zu erfahren.
Technologie-Erwerb und -Schulung
März 2001
In der Beratungsbranche ist jede Situation einzigartig und erfordert einen spezifischen Lösungsansatz. Für dieses Projekt habe ich meinem Kunden geholfen, den idealen Ausgang der Situation zu definieren und mithilfe der anschließenden strategischen Planung konnten wir ein hervorragendes Endergebnis erzielen.
Einführung eines neuen Produkts
März 2001
Bei diesem Projekt habe ich meinem Kunden geholfen, einen kurzfristigen Plan mit langfristigem Nutzen aufzustellen. Anschließend habe ich ihm mit fachkundiger Beratung und strategischer Planung bei der Umsetzung unterstützt. Sie möchten mehr über meine Leistungen erfahren?