Mission Female - XChange
At this year's Mission Female XChange Event I was part of a panel discussing technological developments and growing digitalisation.
eTail Asia, Singapore
At eTail Asia I delivered a keynote on: "Out-of-this-world" Viral marketing for sales success - How to create a massive global stir with humorous and out-of-the-box marketing campaigns that will capture eyeballs, drive sales and power growth.
Programmatic Pioneers Summit London
At the 2022 Programmatic Pioneers Summit in London I gave a keynote on "The roadmap to growth: Do's and Don'ts for e-commerce and branding success!"
Speakers Night by Adlicious
I was invited by Adlicious to speak about the most important considerations when setting up a brand strategy as well as the factors that could seriously harm brand image.
Todays world inherits several digital demands through its various challenges for advertisers. In this context I spoke about what to prioritize on the digital roadmap to successfully establish long term success on omnichannel, team setup and leadership skills, offline attribution and first ideas on targeting in the cookieless future ahead.
Festival of Creativity, Croatia
At the Festival of Creativity I gave a keynote on the do’s and don’ts in marketing and leadership, the most important pillars of e-commerce and the challenges of omni-channel achievement.
Gerety Talks 2022
Just like the award show, the Gerety Talks series puts some of the marketing and creative industry’s true changemakers in the spotlight - and at the centre of the conversation - with the aim to drive progress within the industry on a global scale.
D3Con Hamburg 2021
At the D3Con in Hamburg I spoke about "Quality Boost for Programmatic Advertising" and at the roundtable discussion about "Tomorrow's Ad Tech Leaders: Inspiring the next generation"
ADZINE #StrictlyAdvertisers Live Event
I was invited by Adzine to speak about: "In-housing and the centralisation of media buys - which role does the media agency play in times of the cookiecalypse and what job profiles should we be looking out for?"
OMR Virtual Panel
Florian Heinemann (Founder, Project A), Florian Hübner (Founder, Uberall) and I spoke about how to find the optimal strategy to succeed in this new world of e-commerce and how to find out what customers really expect from you.
Anna-Lena Müller (Siemens), Jenny Gruner (Hapag-Lloyd) and I spoke to Mario Rose (Think11) about digital transformation, the much-needed mindset changes in traditional companies and other exciting success factors to address the challenges of the corona pandemic and the rapidly advancing digitalisation.
Beyond Borders: Prejudice & Stereotypes
In this session Hanna Forsström Messerer, Senior Director Global Demand at Spryker (Sweden), Temwani Simwaka, CFO at Standard Bank Limited (Malawi) and I discussed strategies to handle prejudice, stereotypes and how to be a women in a men´s world.
Mission Female X-Change Conference
I was invited by Mission Female to speak at the X-Change conference about diversity and and transformation, the mindset shift amongst Gen Z and how to drive value-added communication.
ADZINE Live: Programmatic-Strategien für die Cookiekalypse
As part of this live event I spoke about the main challenges, which the "Cookiekalypse" will bring and how we use audience frameworks, and our own data to respond this development.
Mission Female Industry Talk
As part of this industry talk, I spoke about how a focus on sustainability, customer centricity, and brand authenticity can help big brands stay relevant and close to their customers in a world of decreasing customer loyalty.
Mission Female Lunch Talk
Moderated by Mission Female Founder Frederike Probert, Gaby Gaßmann (Magnus Mineralbrunnen), Cristina Tuik (Barnes Group Inc) and I spoke about value added communication, how to find your leadership style as well as sparring partners within the organization in order to assert yourself in middle management positions.
Hinterland of Things Conference
Hinterland of Things conference connects the German Mittelstand (Oetker, Bertelsmann, Miele and many more) with investors and startups to facilitate change in that region. I had the pleasure to discuss trends in B2B Marketing together with Florian Heinemann from Project A ventures.
Pinterest Presents: 2019
Pinterest Inspired in Germany celebrated the launch of the German market for advertisement and invited top speakers and brands to discuss on their media integration of Pinterest. I had the pleasure to join a panel with Philipp Westermeyer from OMR, Marc Opelt/ Marketing Management Board for Otto and Florian Gmeiner/ Marketing Director at Lego.
Digital Transformation Summit Dubai
First Ever Digital Transformation And Emerging Technology Forum Designed For Business Leaders In The Middle East.
Programmatic Pioneers 2019
The Biggest Gathering of Programmatic Leaders from Europe’s top brands and key players from the rest of the ecosystem.
D3Con Hamburg 2019
Discussing the Future of Digital Advertisement in the Luxury Industry, key focus areas being brand safety, programmatic buying and digital touch points on customer journeys.
Mobile World Congress Barcelona
The "4 Years From Now" sections during the Mobile World Congress in Barcelona provide a critical lookout into the future developments across different industries and Marketing channels. I had the pleasure to talk about the future and trends in the luxury industry.
KOA Conference Berlin
KOA Conference is the platform for young women to be inspired for their future careers, gain support from industry leaders and aims to smoothen the later path. I was providing insights on my own journey and insights on working across tech and luxury industries.