Maria von Scheel-Plessen
Keynote Speaker & Digital Transformation Enthusiast
Maria is a passionate speaker and digital enthusiast.
As Director EMEA Maria oversees media, advertising and performance e-commerce at Gucci in 37 markets building the strategic framework and direction for the region.
Previously Maria held the position of Global Head of Media & Advertising at Montblanc for 4 years where she oversaw the global media and advertisement strategy for 22 markets across all online and offline channels, dedicated to digitally transforming the luxury maison while enabling a seamless user journey, omnichannel setup, attribution modelling to track offline purchases related to Marketing investments to bring transparency into the full Marketing funnel.
At Amazon Maria was responsible for the Marketing and Communications strategy for premium brands on Amazon across Germany, Italy and Spain. She managed strategic market initiatives, global promotions e.g. Cyber Week or Prime Day to improve the business while managing external partners, the Amazon Media Group relations and internal stakeholders.
Maria is an alumni of the London School of Economics and Rocket Internet where she worked as Head of Communications for Southeast Asia at Zalora (Asian Zalando), driving the business and all brand relations across 7 markets. Maria is very passionate about the digitization across various industries - from start-ups to luxury maisons with a unique growth mindset. She has strong expertise in digital and offline Marketing, digital transformation as well as B2B and B2C consumer Marketing and management.
Business Punk Award 2022
I'm very honoured to have received the Business Punk Award 2022 in the category "Marketing & Communication".
"101 Great Minds" by Uli Reese
It’s an honour to be featured in the book “101 Great Minds” from Uli Reese and the AMP Sound Branding team. We discussed the future of sound in branding and I am in awe of the 360 degree view Uli managed to capture with the diverse range of contributors.
Forbes - Meet the Marketer
I am very honoured to have been featured by Forbes speaking about my change and transformational journey at Montblanc. Click the link below to read about how I stay productive no matter the challenges ahead.