Maria von Scheel-Plessen
Consultant & Speaker
Maria is a passionate speaker and digital enthusiast.
As the Global Head of Media & Advertising at Montblanc, Maria oversees the global media and advertisement strategy for 22 markets across all online and offline channels, is dedicated to digitally transform the luxury maison while enabling a seamless user journey and full Marketing funnel.
As Team Lead Online Marketing at Amazon, Maria was responsible for the Marketing and Communications strategy for premium brands on Amazon across Germany, Italy and Spain. She managed strategic market initiatives, global promotions e.g. Cyber Week or Prime Day to improve the business while managing external partners, the Amazon Media Group relations and internal stakeholders.
Maria is an alumni of the London School of Economics and Rocket Internet where she worked as Head of Communications for Southeast Asia at Zalora (Asian Zalando), driving the business and all brand relations across 7 markets. Maria is very passionate about the digitalization across various industries - from start-ups to luxury maisons with a unique growth mindset. She has strong expertise in digital and offline Marketing, digital transformation as well as B2B and B2C consumer Marketing and management.
Gerety Awards Grand Juror
I am honored to be part of the Gerety Grand Jury for this year's Gerety Awards. The awards mark the first time that juries have been brought together to select the best in advertising and creative communication through a female lens.
Lynk's Rebranding Expert Series
As part of Lynk’s rebranding celebration I shared my experience in brand transformation and how I helped reshape American and European brands, such as Amazon and Zalora for the Asian markets.
The Luxury Item Podcast
In this podcast I spoke to Scott Kerr about the luxury industry’s accelerated digital transformation and my responsibilities overseeing media and advertising strategy across all online and offline channels for Montblanc.
"101 Great Minds" by Uli Reese
It’s an honour to be featured in the book “101 Great Minds” from Uli Reese and the AMP Sound Branding team. We discussed the future of sound in branding and I am in awe of the 360 degree view Uli managed to capture with the diverse range of contributors.
OMR Virtual Panel
Florian Heinemann (Founder, Project A), Florian Hübner (Founder, Uberall) and I spoke about how to find the optimal strategy to succeed in this new world of e-commerce and how to find out what customers really expect from you.
Anna-Lena Müller (Siemens), Jenny Gruner (Hapag-Lloyd) and I spoke to Mario Rose (Think11) about digital transformation, the much-needed mindset changes in traditional companies and other exciting success factors to address the challenges of the corona pandemic and the rapidly advancing digitalisation.
In this episode of the DMEXCO podcast I spoke to Alex Wunschel about the challenges of driving digitalisation in the luxury industry in general and more specifically in 22 distinct global markets. We also discussed the impact of the corona pandemic on customer behaviour, brand safety concerns around performance marketing as well as finding the right talent within the performance marketing field.
Beyond Borders: Prejudice & Stereotypes
In this session Hanna Forsström Messerer, Senior Director Global Demand at Spryker (Sweden), Temwani Simwaka, CFO at Standard Bank Limited (Malawi) and I discussed strategies to handle prejudice, stereotypes and how to be a women in a men´s world.
Mission Female X-Change Conference
I was invited by Mission Female to speak at the X-Change conference about diversity and and transformation, the mindset shift amongst Gen Z and how to drive value-added communication.
ADZINE Live: Programmatic-Strategien für die Cookiekalypse
As part of this live event I spoke about the main challenges, which the "Cookiekalypse" will bring and how we use audience frameworks, and our own data to respond this development.
Mission Female Industry Talk
As part of this industry talk, I spoke about how a focus on sustainability, customer centricity, and brand authenticity can help big brands stay relevant and close to their customers in a world of decreasing customer loyalty.
Mission Female Lunch Talk
Moderated by Mission Female Founder Frederike Probert, Gaby Gaßmann (Magnus Mineralbrunnen), Cristina Tuik (Barnes Group Inc) and I spoke about value added communication, how to find your leadership style as well as sparring partners within the organization in order to assert yourself in middle management positions.
Teads Talks is a thought leadership initiative, showcasing interviews with executives from top media companies. I was invited by Teads to speak about digital transformation in the luxury industry.
Luxury Women to Watch in 2021
Luxury Daily annually honors smart women executives who show the potential to make a difference in the luxury business. I'm very honored to receive the "Luxury Women to Watch in 2021" Award for my past achievement as well as the vision and goals I have set for the coming year.
Forbes - Meet the Marketer
I am very honoured to have been featured by Forbes speaking about my change and transformational journey at Montblanc. Click the link below to read about how I stay productive no matter the challenges ahead.
Mission Female: Frauen. Macht. Karriere
The Mission Female network unites successful women across all industries at the highest level. As part of Frederike Probert's (Founder of Mission Female) book, I contributed a piece of advice to young women, outlining how having a clear vision, defining your own values and setting clear goals will lead you to success.
I spoke to the "Philipp Magazin" about what my topics at the OMR 2020 would have been (digital transformation in the luxury industry and the urgency of automating processes to stay relevant and acquire new customers), my productivity hacks for working from home, and new areas I explored during lockdown.
Der Facebook Marketing Talk (mit Jin Choi)
As part of "The Facebook Marketing Talk" host Jin Choi interviews inspiring personalities and thought leaders in the digital marketing space. I had the pleasure to speak about brandformance, empowerment and digital transformation and how I use these concepts as my recipe for success.
Hinterland of Things Conference
Hinterland of Things conference connects the German Mittelstand (Oetker, Bertelsmann, Miele and many more) with investors and startups to facilitate change in that region. I had the pleasure to discuss trends in B2B Marketing together with Florian Heinemann from Project A ventures.
Pinterest Inspired in Germany celebrated the launch of the German market for advertisement and invited top speakers and brands to discuss on their media integration of Pinterest. I had the pleasure to join a panel with Philipp Westermeyer from OMR, Marc Opelt/ Marketing Management Board for Otto and Florian Gmeiner/ Marketing Director at Lego.
The global business network D:Pulse was started following the motto of “It’s about context, not about content”. After the realignment, the kick-off event was held on August 21st in Zurich with many events in Vienna, Berlin, Asia and the US to follow. At the event I spoke about female leadership together with the Mission Female Network as well as Vera Schneevoigt, CDO at Bosch.
Discussing the Future of Digital Advertisement in the Luxury Industry, key focus areas being brand safety, programmatic buying and digital touchpoints on customer journeys.
Mobile World Congress Barcelona
The "4 Years From Now" sections during the Mobile World Congress in Barcelona provide a critical lookout into the future developments across different industries and Marketing channels. I had the pleasure to talk about the future and trends in the luxury industry.
KOA Conference Berlin
KOA Conference is the platform for young women to be inspired for their future careers, gain support from industry leaders and aims to smoothen the later path. I was providing insights on my own journey and insights on working across tech and luxury industries.
To Be Confirmed
Transforming economies in 5G: Geospatial World Forum Amsterdam
Geospatial World Forum is a collaborative and interactive platform, which demonstrates collective and shared vision of global geospatial community. It is an annual gathering of geospatial professionals and leaders representing the entire eco-system of public policies, national mapping agencies, private sector enterprises, multilateral and development organizations, scientific and academic institutions, and above all, large end users from government, businesses and citizen services.
23 - 24 November
Find me on 23.11 at 12:15pm (CET) on the main stage talking about "Quality Boost for Programmatic Advertising" and at 2pm (CET) at the roundtable discussion talking about "Tomorrow's Ad Tech Leaders: Inspiring the next generation"
26 - 27 April
Find me on 26 April at the D3Con where I will be giving a keynote. More information on that to come soon!