top of page


Would you set sail without knowing your destination?

January 2024

Whether as an employee or leader, it is extremely important to have a clear vision in mind when working on your 2024 roadmap. In my early career, a former manager provided a team task without a clear roadmap. What I experienced and learned from that situation can be read using the link below.


If Marketing would marry Sales ...

December 2023

In most companies, there is an ongoing battle between the two departments trying to figure out which department comes first - much like the chicken and egg discussion. What I recommend to do in such situations can be found in the link below.


Power and compassion comes from genuinely listening to each other.

December 2023

Gender equality requires an open societal discussion - and no, it is not just about women, it is about the whole of society. At the Frauen100 event in Berlin, we talked about what we can do to pave the way for female future generations. Find out more about the event below.


I love your thinking – but do you need to write a book about it?

December 2023

I scroll through my social media feeds, I encounter numerous announcements about book writing and new authors. Sometimes, it seems like the go-to response after achieving a certain level of success in life is writing a book. In this blog post, I tell you about my five favorite books on leadership.


Your company is not your family.

November 2023

We've all been there. We built close friendships at work, shared personal stories, socialized beyond office hours, and were there for one another in tough times. However, the uncomfortable moment arrives when professional situations demand tough conversations, like delivering critique – and it shouldn’t be tough but rather the opposite! Find out more below.


According to the World Economic Forum, it will take another 131 years to achieve true gender equality in Germany.

November 2023

I had the distinct honor of attending the prestigious #SupportHer Awards, thanks to an invitation from Cosmopolitan. It was an evening filled with remarkable women whose commitment is making a difference and whose inspiring stories truly resonate. This event was characterized by authentic conversations and meaningful contributions toward greater gender equality.


There is one ingredient when it comes to the secret sauce of innovation ...

November 2023

In this highly fast-paced world, ongoing learning is what sets you apart from everybody else. I am a firm believer in the power of continuous self-education. Not just to keep up with the latest industry trends, but because I genuinely enjoy the process of learning and challenging myself and my team with new insights. But what's the secret ingredient? Find out below.


Why is it that the next generation stills needs to fight for equal pay?

October 2023

To me, it’s incredibly sad that I often hear that women are still forced to ask themselves: „What will happen to my career and salary if I have children?“ This is a question most men have never asked themselves. Why is that? Find out below.


Equality starts at home.

October 2023

As the third woman, economist Claudia Goldin has received the Nobel Prize in Economics. The American Harvard professor’s achievements have been recognized in an under-represented area: the role of women in the workforce. Read more about her findings below.


How to Full Funnel Marketing

October 2023

There’s a notorious approach to marketing that far too many brands don’t follow consistently, and then wonder why they’ve missed out on numerous sales opportunities. Find out what brands should definitely consider in building a marketing strategy.


Every 'Why' needs a 'How': My personal purpose equation

August 2023

Once you've identified your purpose, you ask yourself how you can pursue it not only on a personal level but also professionally. Translating your purpose into business is challenging - but doable, and extremely important for your team spirit, performance, and leadership growth! Find my personal purpose equation in the link below.


Why do we so often hear: “𝘐 𝘸𝘪𝘴𝘩 𝘐 𝘩𝘢𝘥𝘯’𝘵 𝘴𝘵𝘰𝘱𝘱𝘦𝘥 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘩𝘦𝘯 𝘐 𝘸𝘢𝘴 𝘺𝘰𝘶𝘳 𝘢𝘨𝘦”?

August 2023

I'm sure many women have had that same eye-opening moment when they realized they needed to go full speed ahead if they wanted to have a family and remain successful and present in their careers. What I recommend to women struggling with the question if or when to put their career on hold can be found in the link below.


“Maria, whose head needs to roll?” – A question I was asked by a senior executive in a previous role.

August 2023

A pivotal moment in a previous role of mine. A project struggling to meet the initial timeline. There was a noticeable unease in the air, a sense that things weren't as they should be, and unhappiness was casting a shadow over the various teams. My phone rang. Find out more about my journey to articulating my purpose below.


What the 'Barbie' movie teaches us about excellent Omnichannel Marketing.

July 2023

No question – the ‘Barbie’ movie provides us with many lessons! But there’s also a lesson in how to re-iconize a product that has dealt with difficult times before. Find out what the lesson is in the link below.

Bildschirmfoto 2023-08-31 um 10.09.52.png

Way too many brands set their focus on short-term success, only to find themselves becoming irrelevant.

July 2023

Why do so many brands fail to stay relevant? Because each generation has distinct preferences and characteristics that must be precisely navigated to become a legacy brand. Find out in the link below what brands must do to stay relevant.


Life is also about making compromises to achieve a bigger goal.

June 2023

You must (!) set a focus to fuel your energy for your long-term purposes. In my case, it looked like the following: Early on, I set professional goals and envisioned my career clearly. Find out what my goals were and what compromises it took to achieve them in the link below.


My favorite 4 AI tools that marketers should use to stay ahead of the curve!

June 2023

The question of AI is not if or when – the question is how! Especially, when it comes to marketing, AI presents a wealth of opportunities that can truly transform how we engage with customers and deliver value. Let me show you my top 4 recommendations for AI tools in the link below!


Growing personally and professionally is supported by networking!

May 2023

A vital component of personal and professional growth is networking. But networking is much more than being good at small talks or having many LinkedIn contacts.  
If you want to improve your networking game, you need to remember that networking needs to be a win-win situation. But what does this mean in reality? Find out in the link below.


The power of teams: Never underestimate the importance of hiring the right people!

April 2023

The top prerequisite to being successful as an organization is having hired and being surrounded by colleagues, who inspire you to think critically and challenge your intentions every day. How should a diverse team look like and what skills are most in demand right now? Find out in the link below.

Power of Teams.png

Brands are only relevant if they are consumer-centric and invest into attribution. 

April 2023

Consumer mindsets are changing faster than ever before and expectations are increasing accordingly. Advertising is no longer just about promoting a product or a service. It has evolved into a responsible practice. But how does this practice look like and what must brands consider when becoming consumer-centric? Find out in the link below.

Consumer CEntricity.png

 You cannot be what you cannot see!

March 2023

Women have the ability to achieve limitless accomplishments – if we continue to actively advocate for them, pave the way for female future generations, and celebrate their successes. Even though the share of female business leaders is increasing globally, there is still so much to do. Find out more about my personal appeal and what we can do about it in the link below.


One of today’s biggest challenges for brands is to deliver exceptional customer experiences across multiple channels.

March 2023

There is an urgent cross-industry need for companies to now focus even more on online channels as part of their omnichannel strategy. The result of a successful omnichannel strategy is that potential and existing customers have a consistent customer experience across all channels. In the link below, I talk about how to bring digitization and differentiation across channels into companies.

Blog: Projekte


Business Insider: Die Zukunftsmacherinnen 2022

November 2022

It is an honor for me to have been recognized by Business Insider as one of the 25 Female Future Makers of 2022, seeking to transform their industries. Thank you for sharing my thoughts on how I want to use my reach for topics that really matter to me. 

Business Insider.png

Business Insider: Digital Innovation Issue

November 2022

"My mission is to start giving back, and to have more women around me who feel empowered to use their voice and lead others."
In the Digital Innovation November issue I spoke about my career path, driving digitalisation in the luxury industry and female empowerment.

Business Insider Interview.jpeg

Meedia Magazin

November 2022

I spoke to Meedia magazine about my career path and how I aim to empower women around me.

Meedia Magazin Maria .jpeg

Book: "Next Level CMO"

October 2022

Contributor to "Next Level CMO", which profiles marketeers and CMOs from leading brands such as Banana Republic, Generali, Gucci, Jägermeister, Oatly, smart, Tony’s Chocolonely, Unilever, Zalando and many more.

Next Level CMO - Maria von Scheel Plessen.jpeg

Criteo Magazine

June 2022

In this interview I spoke to Criteo about how the luxury industry was impacted by the pandemic, how the industry will develop in the future and what opportunities digital marketing solutions bring in this context.

Screenshot 2022-07-01 at 09.26.27.png

Journal HR

April 2022

Prior to my keynote at the Festival of Creativity in Rovinj, Croatia I spoke to Journal HR about my career path, digitalisation in the luxury industry as well as the impact of the pandemic on eCommerce.

Screenshot 2022-04-06 at 13.55.08.png

Career Update

October 2021

As of December 2021 I will take over the role as global director of media and e-commerce at Gucci in Milan, Italy.

Maria wechselt zu Gucci.png

"101 Great Minds" by Uli Reese

September 2021

It’s an honour to be featured in the book “101 Great Minds” from Uli Reese and the AMP Sound Branding team. We discussed the future of sound in branding and I am in awe of the 360 degree view Uli managed to capture with the diverse range of contributors.

Read More
WhatsApp Image 2021-10-06 at 14.30.31.jpeg

Internet World Austria 2021

September 2021

Thanks Internet World Austria for this article covering my thoughts on the digital transformation in the luxury industry.

Screenshot 2021-10-06 at 14.08.28.png

Gerety Awards Grand Juror


I am honoured to be part of the Gerety Grand Jury for this year's Gerety Awards. The awards mark the first time that juries have been brought together to select the best in advertising and creative communication through a female lens.

Gerety Awards

Lynk's Rebranding Expert Series

September 2021

As part of Lynk’s rebranding celebration I shared my experience in brand transformation and how I helped reshape American and European brands, such as Amazon and Zalora for the Asian markets.

Lynk's Rebranding Expert Series


July 2021

Welcome to my home! Westwing Germany paid me a visit and I showed them my most treasured pieces, collected from all over the world!


Luxury Women to Watch in 2021

September 2020

Luxury Daily annually honors smart women executives who show the potential to make a difference in the luxury business. I'm very honored to receive the "Luxury Women to Watch in 2021" Award for my past achievement as well as the vision and goals I have set for the coming year.

Screenshot 2021-02-22 at 15.54.17.png

Philipp Magazin

May 2020

I spoke to the "Philipp Magazin" about what my topics at the OMR 2020 would have been (digital transformation in the luxury industry and the urgency of automating processes to stay relevant and acquire new customers), my productivity hacks for working from home, and new areas I explored during lockdown.

Philipp Magazin

Mission Female: Frauen. Macht. Karriere

June 2020

The Mission Female network unites successful women across all industries at the highest level. As part of Frederike Probert's (Founder of Mission Female) book, I contributed a piece of advice to young women, outlining how having a clear vision, defining your own values and setting clear goals will lead you to success.

Maria - Buch Extract_edited.jpg

Cover: Update Magazine

January 2020

The UPDATE magazine by d3con features leading experts from the digital marketing industry, who discuss the latest trends and share their insights.


Video Week 2020

January 2020

"The Marketers of the 2020s Will Be Engineers and Data Scientists says Montblanc’s von Scheel-Plessen" - Watch the video of my interview using the link below.

Video Ad News

Think with Google @Vivatech Paris

April 2019

Read about my interview at Vivatech Paris, where I spoke about how digital can help create a luxury shopping user experience.

Vivatech Paris 2019

Technologie-Erwerb und -Schulung

März 2001

In der Beratungsbranche ist jede Situation einzigartig und erfordert einen spezifischen Lösungsansatz. Für dieses Projekt habe ich meinem Kunden geholfen, den idealen Ausgang der Situation zu definieren und mithilfe der anschließenden strategischen Planung konnten wir ein hervorragendes Endergebnis erzielen.

Misty Slope

Einführung eines neuen Produkts

März 2001

Bei diesem Projekt habe ich meinem Kunden geholfen, einen kurzfristigen Plan mit langfristigem Nutzen aufzustellen. Anschließend habe ich ihm mit fachkundiger Beratung und strategischer Planung bei der Umsetzung unterstützt. Sie möchten mehr über meine Leistungen erfahren?

Misty Slope


März 2001

Dieses Projekt ist ein gutes Beispiel dafür, wie ich die Interessen meiner Kunden im Auge behalte. Wir haben zunächst eine gründliche Budgetanalyse durchgeführt und dann schrittweise einen langfristigen Plan für die nächsten Phasen erstellt. Kontaktieren Sie mich, um mehr zu erfahren.

Misty Slope

Technologie-Erwerb und -Schulung

März 2001

In der Beratungsbranche ist jede Situation einzigartig und erfordert einen spezifischen Lösungsansatz. Für dieses Projekt habe ich meinem Kunden geholfen, den idealen Ausgang der Situation zu definieren und mithilfe der anschließenden strategischen Planung konnten wir ein hervorragendes Endergebnis erzielen.

Misty Slope

Einführung eines neuen Produkts

März 2001

Bei diesem Projekt habe ich meinem Kunden geholfen, einen kurzfristigen Plan mit langfristigem Nutzen aufzustellen. Anschließend habe ich ihm mit fachkundiger Beratung und strategischer Planung bei der Umsetzung unterstützt. Sie möchten mehr über meine Leistungen erfahren?

Misty Slope
Blog: Projekte
bottom of page