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My favorite podcast episodes

April 2024

Today I would like to share with you my top 5 podcast episodes that I have not only listened to more than once, but that have taught me a lot in many areas.

From must-have knowledge in the world of entrepreneurship, to contract negotiations, to relationship and psychology hacks, I highly recommend the following episodes to everyone!


For the first time in two decades, gender parity falls.

April 2024

What was once exponential growth in women's representation is now showing signs of stagnation.

In the US, the rate of growth in women's representation in senior positions has slowed to just 0.5%, a significant drop from the previous average of 1.2%. Read more below.


This is why you shouldn't study a matter of your heart.

März 2001

One question I am often asked by young people is how I knew what the right study subject is for me. This is usually followed by the question of whether you should specialize (in the Master's) or rather study something more broadly based. Find out what I answer in the link below.


This is how AI will impact the perceived value of fashion brands.

March 2024

The fusion of AI and branding isn't just about staying ahead in the technological race, it's about resonating more deeply with consumers' values and aspirations.

But who are today’s consumers we need to focus on in the fashion industry? Find out in the link below.


Why is it that the representation of women in senior positions is not keeping pace with their ambitions?

February 2024

Women are more ambitious than ever, and workplace flexibility is fueling their ambitions. But despite some hard-won gains, women's representation is not keeping pace. Read more about the reasons and statistics by using the link below.


Who else feels like 'AI' is simply being used as a buzzword?!

January 2024

Everywhere you look, whether you're passing a newsstand, listening to the radio, or scrolling through LinkedIn (Davos all the way), AI is in the spotlight.

I believe we all understood: AI is an incredibly big deal.

However, now it's time to figure out how to actually make it work for us in Retail Marketing to reach its full potential and talk facts.


Would you set sail without knowing your destination?

January 2024

Whether as an employee or leader, it is extremely important to have a clear vision in mind when working on your 2024 roadmap. In my early career, a former manager provided a team task without a clear roadmap. What I experienced and learned from that situation can be read using the link below.


If Marketing would marry Sales ...

December 2023

In most companies, there is an ongoing battle between the two departments trying to figure out which department comes first - much like the chicken and egg discussion. What I recommend to do in such situations can be found in the link below.


Power and compassion comes from genuinely listening to each other.

December 2023

Gender equality requires an open societal discussion - and no, it is not just about women, it is about the whole of society. At the Frauen100 event in Berlin, we talked about what we can do to pave the way for female future generations. Find out more about the event below.


I love your thinking – but do you need to write a book about it?

December 2023

I scroll through my social media feeds, I encounter numerous announcements about book writing and new authors. Sometimes, it seems like the go-to response after achieving a certain level of success in life is writing a book. In this blog post, I tell you about my five favorite books on leadership.


Your company is not your family.

November 2023

We've all been there. We built close friendships at work, shared personal stories, socialized beyond office hours, and were there for one another in tough times. However, the uncomfortable moment arrives when professional situations demand tough conversations, like delivering critique – and it shouldn’t be tough but rather the opposite! Find out more below.


According to the World Economic Forum, it will take another 131 years to achieve true gender equality in Germany.

November 2023

I had the distinct honor of attending the prestigious #SupportHer Awards, thanks to an invitation from Cosmopolitan. It was an evening filled with remarkable women whose commitment is making a difference and whose inspiring stories truly resonate. This event was characterized by authentic conversations and meaningful contributions toward greater gender equality.


There is one ingredient when it comes to the secret sauce of innovation ...

November 2023

In this highly fast-paced world, ongoing learning is what sets you apart from everybody else. I am a firm believer in the power of continuous self-education. Not just to keep up with the latest industry trends, but because I genuinely enjoy the process of learning and challenging myself and my team with new insights. But what's the secret ingredient? Find out below.


Why is it that the next generation stills needs to fight for equal pay?

October 2023

To me, it’s incredibly sad that I often hear that women are still forced to ask themselves: „What will happen to my career and salary if I have children?“ This is a question most men have never asked themselves. Why is that? Find out below.


Equality starts at home.

October 2023

As the third woman, economist Claudia Goldin has received the Nobel Prize in Economics. The American Harvard professor’s achievements have been recognized in an under-represented area: the role of women in the workforce. Read more about her findings below.


How to Full Funnel Marketing

October 2023

There’s a notorious approach to marketing that far too many brands don’t follow consistently, and then wonder why they’ve missed out on numerous sales opportunities. Find out what brands should definitely consider in building a marketing strategy.


Every 'Why' needs a 'How': My personal purpose equation

August 2023

Once you've identified your purpose, you ask yourself how you can pursue it not only on a personal level but also professionally. Translating your purpose into business is challenging - but doable, and extremely important for your team spirit, performance, and leadership growth! Find my personal purpose equation in the link below.


Why do we so often hear: “𝘐 𝘸𝘪𝘴𝘩 𝘐 𝘩𝘢𝘥𝘯’𝘵 𝘴𝘵𝘰𝘱𝘱𝘦𝘥 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘩𝘦𝘯 𝘐 𝘸𝘢𝘴 𝘺𝘰𝘶𝘳 𝘢𝘨𝘦”?

August 2023

I'm sure many women have had that same eye-opening moment when they realized they needed to go full speed ahead if they wanted to have a family and remain successful and present in their careers. What I recommend to women struggling with the question if or when to put their career on hold can be found in the link below.


“Maria, whose head needs to roll?” – A question I was asked by a senior executive in a previous role.

August 2023

A pivotal moment in a previous role of mine. A project struggling to meet the initial timeline. There was a noticeable unease in the air, a sense that things weren't as they should be, and unhappiness was casting a shadow over the various teams. My phone rang. Find out more about my journey to articulating my purpose below.


What the 'Barbie' movie teaches us about excellent Omnichannel Marketing.

July 2023

No question – the ‘Barbie’ movie provides us with many lessons! But there’s also a lesson in how to re-iconize a product that has dealt with difficult times before. Find out what the lesson is in the link below.

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Way too many brands set their focus on short-term success, only to find themselves becoming irrelevant.

July 2023

Why do so many brands fail to stay relevant? Because each generation has distinct preferences and characteristics that must be precisely navigated to become a legacy brand. Find out in the link below what brands must do to stay relevant.


Life is also about making compromises to achieve a bigger goal.

June 2023

You must (!) set a focus to fuel your energy for your long-term purposes. In my case, it looked like the following: Early on, I set professional goals and envisioned my career clearly. Find out what my goals were and what compromises it took to achieve them in the link below.


My favorite 4 AI tools that marketers should use to stay ahead of the curve!

June 2023

The question of AI is not if or when – the question is how! Especially, when it comes to marketing, AI presents a wealth of opportunities that can truly transform how we engage with customers and deliver value. Let me show you my top 4 recommendations for AI tools in the link below!


Growing personally and professionally is supported by networking!

May 2023

A vital component of personal and professional growth is networking. But networking is much more than being good at small talks or having many LinkedIn contacts.  
If you want to improve your networking game, you need to remember that networking needs to be a win-win situation. But what does this mean in reality? Find out in the link below.


The power of teams: Never underestimate the importance of hiring the right people!

April 2023

The top prerequisite to being successful as an organization is having hired and being surrounded by colleagues, who inspire you to think critically and challenge your intentions every day. How should a diverse team look like and what skills are most in demand right now? Find out in the link below.

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Brands are only relevant if they are consumer-centric and invest into attribution. 

April 2023

Consumer mindsets are changing faster than ever before and expectations are increasing accordingly. Advertising is no longer just about promoting a product or a service. It has evolved into a responsible practice. But how does this practice look like and what must brands consider when becoming consumer-centric? Find out in the link below.

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 You cannot be what you cannot see!

March 2023

Women have the ability to achieve limitless accomplishments – if we continue to actively advocate for them, pave the way for female future generations, and celebrate their successes. Even though the share of female business leaders is increasing globally, there is still so much to do. Find out more about my personal appeal and what we can do about it in the link below.

Blog: Projekte
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